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FROM THE FOUNDERS
while on earth™ was founded by entrepreneur and footwear & fitness industry veteran, Todd Meleney, alongside co-founders Brooke Wells, 9x CrossFit Games athlete and Mat Fraser, 5x CrossFit Games champion.
Exist to inspire wellness
The while on earth™ team brings together a deep history in the footwear and apparel industry with a passion for wellness. We've aligned our worlds to create a wellness brand here to inspire people to reach their full potential.