OUR STORY
Founded in 2013, TWL was built to provide elite training gear and top-tier brands, empowering athletes to push their limits. Rooted in CrossFit but expanding to Hybrid Training, Running, Weightlifting, and Hyrox, we cater to athletes who thrive on variety and self-discovery.
Our commitment to perfection remains unwavering, and now we’re evolving to better reflect our community’s diverse training styles. Join us in 2025 and beyond as we continue building the world’s best training brand and community—for athletes, by athletes.
ATHLETE LED DESIGN
Founded in 2013, TWL was built to provide elite training gear and top-tier brands, empowering athletes to push their limits. Rooted in CrossFit but expanding to Hybrid Training, Running, Weightlifting, and Hyrox, we cater to athletes who thrive on variety and self-discovery.
Our commitment to perfection remains unwavering, and now we’re evolving to better reflect our community’s diverse training styles. Join us in 2025 and beyond as we continue building the world’s best training brand and community—for athletes, by athletes.
Quality fabrics
Your training is relentless—so is our testing. Before any gear reaches you, we put it through hell to make sure it stands up to yours. Lift, sprint, grind—we’ve stress-tested every seam, stitch, and fiber to ensure it performs as hard as you do.
Reflex Fabric
REFLEX™ Fabric
Experience the perfect balance of flexibility, support, and comfort with our REFLEX™ Fabric. Engineered with our 4-Way Stretch technology, it moves with you, offering superior compression and a brushed finish for a second-skin feel.
Its moisture-wicking and breathable properties keep you cool and dry, while the durable design ensures long-lasting performance.
Elevate fabric
Experience the ultimate in support and flexibility with ELEVATE™ Fabric, designed to lift, support, and move with you. This fabric delivers the perfect balance of compression and comfort, ensuring you stay secure and confident during every activity.
Whether you're pushing through an intense workout or out for a coffee run, ELEVATE™ Fabric provides breathable, durable performance that adapts to your movements.
Aeroflow Fabric
Designed for high-intensity workouts without distractions. Featuring AEROFLOW™ Fabric, it wicks sweat and enhances airflow to keep you dry and comfortable.
The flattering, non-cling fit skims your body without squeezing, while the racerback design ensures full range of motion.
Get in touch
Got a question? Want to collaborate? Looking for a job at one of the fastest growing companies in the training segment? Contact us here and our friendly Customer Experience team will be in touch.