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Built for performance
INOV8 is a UK-based sportswear brand founded in 2003 by Wayne Edy in the rugged fells of the Lake District. Specialising in performance footwear, apparel, and equipment designed for runners, hikers, and gym athletes who demand fast, light, and natural gear.


Innovation at their core
With a focus on innovation and empowering athletes, INOV8 has become known for its pioneering products and commitment to enhancing physical and mental fitness through more fulfilling sporting experiences.