TWL Mission
TWL exists to help athletes Train Without Limits.
We design and curate high-performance apparel, footwear, and gear built for athletes who move, lift, run and race. Everything we create supports progression, consistency, and the relentless pursuit of limitless potential.
TWL is for athletes who show up every day.
Who train with intent, not shortcuts.
And who are driven to Push the Boundaries.
TWL Story
TWL was born in 2013, inside the gym. Built by athletes who refused to train one way.
From the beginning, we believed training should develop complete capability across movement, strength, and endurance. As athletes evolved how they trained, raced, and competed, TWL evolved with them.
What hasn't changed is our obsession with progression.
TWL CORE VALUES
Strength in Community
We are part of the community we serve. Through the products we create, the knowledge we share, and the experiences we support, we aim to strengthen athletes at every stage of their journey.
Rise & Conquer
To perform at your best, you need tools you believe in. We only create and curate products we use ourselves and would confidently recommend to other athletes.
Push the Boundaries
There is no finish line. Personal bests are meant to be broken. Our pursuit of progress drives everything we do - from product development to athlete experience.
Uphold the Highest Standards
Quality, honesty, transparency, and integrity are non-negotiable. We earn trust through the standards we hold ourselves to - every day.
Forge a Greener Path
We recognise our responsibility to the future. Through responsible sourcing and reduced waste, we continue to move toward more sustainable practices - without compromising performance.
Train without limits
Athletes today don't fit into single categories and neither does their training.
MOVE
LIFT
RUN
TWL FOUNDERS NOTE
TWL started with a shared belief: athletes deserve gear that matches the way they actually train.
We built TWL: to support athletes who show up consistently, train with intent, and chase progress over shortcuts. As training has evolved, so has TWL - but our mindset hasn't.
We're committed to building a brand that stands for effort, progression, and capability - today and into the future.
If you're here, you're part of a community committed to Training Without Limits and Pushing the Boundaries every day.
- Andy & Ben
Co-Founders, TWL.
